One Day I Realized WHY Clients Don’t Follow Through On Their Financial Plans

I always thought it was because they weren’t listening to me. When clients aren’t motivated to follow their Advisor’s recommendations it is because they aren’t listening to THEMSELVES.  They are keeping their financial life, and as a result their financial plan, separate from who they really are and what really matters in their lives. They hope to tackle finances like a task instead of like an energy.

Your Financial Life Plan should reflect YOU.

At Team Duncan Financial, we begin the Financial Life Planning process by exploring your Money Personality and your Money Relationship, which looks at the different ways clients communicate with one another as partners, in terms of their finances. We take the time to discuss Money Personality to ensure YOU are reflected in your plan. This is one way Eric and I help clients align their values and their goals with their behavior.

Team Duncan Financial partnered with experts Scott and Bethany Palmer, The Money Couple, to offer the scientific Money Personality assessment that you may take online, for free by visiting:

Team Duncan is focused on helping you integrate your financial world in a comprehensive way that offers tools so that you:

  1. communicate better about money
  2. feel organized and like nothing is slipping through the cracks as we touch on each and every aspect of your financial life each year, and
  3. feel confident with a partner to guide you to make better financial decisions.

The Money Couple describes the key difference between your Primary and Secondary Money Personalities by saying,

“Your Primary Money Personality characterizes your most natural instinct when it comes to your views on money. And your Secondary Personality is the tiny voice at the back of your mind that makes you question your first instinct about every money decision.

For instance, let’s take a Saver/Spender as an example. Saver is your Primary Money Personality, which means that most of the time you’re probably focused on saving money and keeping close tabs on your money.

However, thanks to that Secondary Personality, it’s completely normal for you to occasionally make a sporadic purchase, buying something that you either didn’t save for or something that is out of the price range you’re normally comfortable with.

Your Primary and Secondary Money Personality types go hand-in-hand and shape the behavior of how you spend money?”

At Team Duncan Financial, we believe that your Money Personality can be the superpower or the saboteur of your Financial Life Plan.

Getting clear on your Primary and Secondary Money Personalities is but one important factor in creating a financial plan that includes who you really are.  Team Duncan Financial uses several tools that will help offer an in-depth understanding of why money makes you feel as you do, how to avoid money roadblocks for your specific Money Personality combination, and how to improve your relationships with the people you care about most.  We offer a free resource  to explain how your money personality is a key variable that may change the way you approach your financial life!

To learn more about Team Duncan Financial and discover how we are taking a little different approach to helping our clients achieve their financial goals and invest with confidence, please visit .

You can follow Team Duncan Financial on Facebook @TeamDuncanFinancial or connect with Amy Duncan on LinkedIn:

Moloney Securities Co., Inc. is a Registered Broker-Dealer and Member FINRA & SIPC

Investment Advisory Services offered through Moloney Securities Asset Management, LLC, Registered Investment Adviser
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, Certified Financial Planner™and federally registered CFP (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The information contained in this website is not a complete analysis of every material fact with respect to any market, company, industry, security or investment.  Opinions expressed are subject to change without notice. Statements of fact have been obtained from sources considered reliable but no representation is made by Moloney Securities Co., Inc., any of its affiliates or any representative of the company as to completeness or accuracy.   
Nothing here should be construed as an offer to buy or sell, or solicitation of an offer to buy or sell any securities.
This communication is strictly intended for individuals residing in the state(s) of AK, AZ, CA, CO, CT, FL, IN, KS, MD, MA, MO, NM, OR, PA, TX, VTand WY. No offers may be made or accepted from any resident outside the specific states referenced.

Moloney Securities, Team Duncan, Financial DNA,, the Riso-Hudson Enneagram Type Indicator, or RHETI, test:, and The Money Couple:,  are not affiliated entities.
Moloney Securities, Team Duncan, and the tools listed above are not affiliated entities. 
IMPORTANT: The projections or other information in the tools listed above are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results.  Your results may not be representative of others.  There is no guarantee of performance or success. 

Post by Amy Duncan

Leave a Reply

Your email address will not be published. Required fields are marked *